To relieve traffic on Orange Avenue, the CTID Board approved funding a summer beta-test for a valet program utilizing the Bank of America parking garage on Orange and Avenue B.
Result: 1,869 cars were parked during the 60-day beta period at no expense to the City of Coronado.
In summer 2016, the Board approved a program that shuttles guests of Loews Coronado Bay Resort to the village. It allows those guests to keep their rental cars parked at the hotel. The program will, as a courtesy, allow residents of the Cays to climb aboard.
Result: The Free Silver Strand Shuttle provided 39,000 rides to groups, guests and residents of the Coronado Cays.
To attract large swim teams to the Brian Bent Memorial Aquatic Center (BBMAC,) the CTID developed an advertising campaign for the Center. Funding covered asset photography, strategic planning and marketing tactics. This CTID strategy later lead to the US Open Water National Swim Team training at BBMAC prior to the 2016 Summer Olympics in Rio de Janeiro, Brazil.
Result: 8 swim teams booked 500 rooms in the off-season at two of the CTID assessed hotels.
CTID funded a program to design, produce and install a total of 60 new banners along Coronado’s Orange Avenue to Avenida de las Arenas. The banners will be changed six times throughout the year. The City Council approved the banner designs and installation after the city’s Cultural Arts Commission came up with the idea to encourage the use of public spaces for art, one of its 2016 goals.
Result: The program contributes to the beauty and art culture of Coronado.